What It Means to Loop for a Cause: The Story Behind Little Loop Company
When I first picked up a crochet hook, I never imagined it would lead here. To a small business built on creativity, kindness, and community.
What started as a way to share my love for handmade art soon grew into Little Loop Company (Formally Oli's Market) - a brand dedicated to helping others discover the same joy, calm, and confidence that crochet has brought into my life.
But as Little Loop Company grew, so did my vision for what it could be.
Introducing Looplings for a Cause
This year marks the start of something new and deeply meaningful: Looplings for a Cause.
Each of our crochet kits (our Looplings) now helps support a real-world mission.
Every time someone crochets a Loopling, they’re not just creating something adorable, they’re creating change.
I wanted to do more than just make cute plushies.
I wanted each one to stand for something, to represent hope, conservation, compassion, and care.
Because the world could use a little more handmade kindness.
Every Loopling Has a Mission
Each of our core Looplings is now connected to a cause that inspires it:
-Milo the Manatee → A portion of every Milo kit goes toward manatee conservation, Supporting research, rescue, and the protection of gentle sea cows in the wild.
-Sheldon the Clam → A portion of every Sheldon kit goes toward ocean conservation efforts. Supporting research, rehabilitation, and the protection of marine life and their underwater homes.
-Ember the Dragon → A portion of every Ember kit supports programs that care for children facing serious illnesses. Helping bring comfort, joy, and a little bit of magic when it’s needed most.
-Oliver the Sea Turtle → A portion of every Oliver kit supports sea turtle conservation through our proud partnership with the Sea Turtle Conservancy. Helping protect nests, hatchlings, and sea turtles around the world.
Every kit donates $1 to its matching cause, small stitches that make a big difference.
Whether it’s protecting wildlife, granting wishes, or honoring heroes, every Loopling now has a PURPOSE.
Why I Wanted to Start Looplings for a Cause
For a long time, I dreamed of finding a way to use my business to give back.
Crochet has brought so much peace, creativity, and connection into my life and I wanted to pass that same feeling on to others.
When I looked at the plushies I’d designed, each with its own story, personality, and heart. I realized they could represent something bigger.
They could stand for the things we care about most: protecting nature, helping families, supporting dreams, and spreading kindness.
That’s what Looplings for a Cause is all about.
It’s a way for every crafter, beginner or expert, to make a difference. One stitch, one Loopling, one smile at a time.
Small Loops, Big Impact
Each Loopling is more than yarn and fluff, it’s a piece of a bigger story.
When you crochet one, you’re not just making something cute. You’re joining a community of makers who care.
Together, we’re crafting a kinder world... one Loopling at a time.
Join the Movement
Whether you’re here for the craft or the cause, we’re so glad you’re part of this journey.
Explore the new Looplings for a Cause collection and help us spread warmth, joy, and hope through handmade art.
👉 Meet the Looplings for a Cause
Stay cozy. Stay creative. Stay Loopy. 💙
Love,
The Little Loop Company Team
Katy & Oli