How One Tiny Manatee Helped Shape a Big Mission
The Story Behind Milo, Our Very First Loopling for a Cause
It all started with one squishy, grey manatee and a simple idea: what if our crochet kits could make the world a little kinder, one loop at a time?
When we first created Milo the Manatee, we just wanted to share something fun, beginner-friendly, and full of Florida heart. But something about him clicked instantly. Maybe it was his gentle face, or perhaps it was how everyone who made him seemed to feel good afterward. Not just proud they’d finished a project, but connected to something meaningful.
That’s when the idea for Looplings for a Cause was born.
From Loops to Impact
Little Loop Company was always about creativity and connection, but Milo showed us that crafting can also create change. With every Milo kit, we started talking more about the manatees we grew up loving. How fragile their habitats are, and how small actions (like learning to crochet a little sea cow!) can help keep awareness alive.
That spark turned into something much bigger. Each Loopling now represents a real-world mission: protecting sea turtles, planting trees, granting wishes, and saving the ocean. All through the power of creativity and community.
It’s not just about yarn and stuffing. It’s about stories. Each stitch connects you to something good, and that’s what we’re most proud of.
The Ripple Effect
We’ve heard from so many of you who’ve made Milo and shared him with your kids, your classrooms, or your friends. People who never thought they could crochet, but did it because they believed in what he stood for.
When we see photos of finished Milos swimming around the world, we know that every Loopling carries a ripple of kindness with it. It’s proof that small loops can lead to big change.
What’s Next for the Cause
This winter, our Looplings are bundling up and heading north for our newest campaign: Looplings for the Arctic, inspired by the incredible work of Polar Bears International and focused on protecting our icy friends and their fragile home.
Milo may have been the first, but he’s far from the last. Our mission keeps growing, and every Loopling you bring to life helps another cause take shape.
Because at the end of the day, every loop matters. And every Loopling helps make the world a little cozier. 💙
Stay cozy. Stay creative. Stay Loopy.
Love,
The Little Loop Company Team
Katy & Oli
